Golden Spoon Awards Categories

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Coca Cola Golden Spoon Awards 2022

Assessment Period: Calendar Year 2021

ENTRY CLOSES: 2 April, 2022

Who can nominate: Food & Grocery Retail Chains & Brands, Supermarkets, Convenience Stores, Gourmet Stores, Independent Grocers, Kiosks/ Express Formats or Any other Speciality F&G Brands and Retailer.

Across Channels: Brick and Mortar, e-retail, Multi/ Omni Channel Retail.

INNOVATION

How A Great Concept Was Executed to Perfection!

Outstanding Innovation/s by a Food & Grocery brand/ retailer with unique idea/s and strategy enhancing or differentiating it’s proposition in any of its operations- unveiled in CY 2021– with details on its execution and results in terms of effectively serving customers ‘New’ needs, creating differentiation, customer or multi stakeholder engagement, increased sales/ consumption with positive feedback/ coverage/ and recognition.

Nominations may be filed in multiple categories as below:

  1. Marketing & Promotions
  2. Customer Service/ Acquisition
  3. Employee Practices
  4. Production, Processing & Packaging
  5. Retail, Display & Presentation
  6. Ordering, Payment & Delivery
  7. Business Support
  8. Any Other Functional Area

BUSINESS TRANSFORMATION/ TURN AROUND SUCCESS STORY/ RETAIL RE-IMAGINED

An outstanding story of retail business transformation in CY 2021 – post losses and disruption due to Covid 19 pandemic and lockdown with details of planning, execution strategy, implementation stages and payoffs/ results.

RETAIL LAUNCH

A retail launch in CY 2021, having drawn significant consumer, industry and media attention.

Nominations may be filed in multiple categories by Food & Grocery Brands and retailers in the following categories:

  1. Brand Debut
  2. New Store
  3. Flagship Store
  4. Concept Store

PHYGITAL CUSTOMER EXPERIENCE

CY 2021 Success stories of Phygital Intiatives by Food & Grocery brands and retailers – with details of execution strategy, implementation stages and payoffs/ results.

BRAND RETAILER PARTNERSHIP

CY 2021 success stories of collaboration between Food & Grocery brands and retailers in building new consumption/ product categories or transforming a traditional category with innovation – with details of execution and results in terms of creating differentiation, customer or multi stakeholder engagement, increased sales/ consumption with positive feedback/ coverage/ and recognition.

Nominations may be filed in multiple categories by Food & Grocery brands and retailers.

STARTUPS

CY 2021 Success stories of Start Ups & Enablers Operating in Food & Grocery Retail, Food Production, Display & Presentation, Food Ordering, Payment & Delivery – with details of execution and results in terms of creating differentiation, customer or multi stakeholder engagement, increased sales/ consumption with positive feedback, coverage, recognition, scalability and generating investors’ interest.

TECHNOLOGY IMPLEMENTATION

CY 2021 Success stories of Effective Tech Implementations – with details of execution strategy, implementation stages and payoffs/ results – in areas like:

  1. In-store Technology Adoption
  2. Ease of Shopping
  3. Loyalty Program implementation
  4. Digital Supply Chain Transformation

Nominations may be filed in multiple categories by Food & Grocery brands and retailers.

MARKET EXPANSION

An outstanding story of market expansion in CY 2021.

  1. New Market Penetration
  2. Trading Area Growth
  3. Store Count Augmentation
  4. Acquisition of New Customer Segments

CATEGORY PERFORMER

Category leaders having shown outstanding performance in developing their respective categories – managing the same category in the same organisation throughout the CY 2021.

Nominations may be filed in multiple categories by retailers and or Category Heads / Managers in the following categories:

  1. Staples
  2. Processed Food & Savouries
  3. Beverages & Confectionery
  4. Fresh Foods – Fruits and Vegetable
  5. Frozen & Ready to Eat
  6. International Foods
  7. Meat Fish & Live Stocks
  8. Dairy
  9. Others – Please specify

FOOD & GROCERY PROFESSIONAL

Professionals having served the Food & Grocery business for minimum 5 years as head of the organisation and having successfully driven his/ her organization/s and industry – leading from the forefront –driving people with innovations, helping in policy formations, strategizing growth, addressing key issues on customer service, profitability, sustainability, conservation and environment with impactful initiatives and measurable results.